CURTIS MEDIA GROUP HOSTS INAUGURAL RADIOTHON TO BENEFIT CAROLINAEAST FOUNDATION

CarolinaEast Health System announces that Curtis Media Group will host its inaugural CarolinaEast Foundation Radiothon presented by Blue Cross and Blue Shield of North Carolina (BCBS) on Friday, November 21 on 103.3 FM. Funds raised will benefit local patient assistance, the SECU Cancer Center at CarolinaEast Medical Center, healthcare education, and patient-facing projects within CarolinaEast Health System.

The radiothon will feature inspiring interviews from patients, staff, volunteers, and hospital leaders that will tell the story of the CarolinaEast Foundation and its impact on the local healthcare community. BCBS has generously offered to match incoming donations during the radiothon.

“We are beyond excited for Blue Cross Blue Shield of North Carolina’s sponsorship to raise much needed funds for our healthcare community,” said Jared Brinkley, Executive Director of the CarolinaEast Foundation. “Their commitment will affect thousands in our area that the Foundation supports each year. We look forward to sharing with the listening audience how the Foundation supports our community and how others can get involved.”

Listeners can tune in to Magic 103.3 FM from 10 a.m. to 7 p.m. on November 21st to enjoy nine hours of music and inspiring stories. Anyone moved to call in during the event will be assisted in making a tax-deductible donation, which will in turn be matched by BCBS. “The CarolinaEast Foundation serves a critical role in advancing the health and well-being of our community,” said Joe Peters, Vice President of Curtis Media Group. “The upcoming radiothon on Magic 103.3 FM will reach audiences across Eastern North Carolina, ensuring widespread awareness of the Foundation’s mission. The Curtis Media Group is honored to support this important initiative and looks forward to establishing it as a valued annual tradition.”

In 2025, the CarolinaEast Foundation has served 950 local patients through their patient assistance program, awarded 15 nursing scholarships and 22 community non-profit grants. 100% of the Foundation’s overhead is covered by CarolinaEast Health System so that every dollar raised fully supports the Foundation’s mission. To support this vital cause, call 252-633-8247 or visit www.carolinaeastfoundation.com.